Try These Ideas For Marketing Your Restaurant in January

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January can be one of the leanest months of the year in the catering industry. After the seasonal festivities, customers are often either overspent or overfed and on a serious health kick.

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However, if you think creatively, there are lots of ways you can maximise the month and bring customers back through the door.

Dry January

This may seem like a counterproductive resolution for bars and eateries to back, but in reality, there are lots of ways to support and make the most of your customers’ healthier resolutions. Why not run special offers and discounts on soft drinks or launch a special limited-edition menu of delicious mocktails? A recent article by the BBC highlighted the health benefits of dry January, and reducing their intake of alcohol could be more of a long-term goal for some customers.


The post-Christmas detox period can make some customers avoid restaurants and bars that serve rich food. Why not capitalise on the trend by offering a healthy lunch menu, for example, or discounts on salads and lighter options? This still allows customers to treat themselves without derailing their healthy new goals.

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New Year’s Day

New Year’s Eve can be a raucous affair, and a hearty or healthy breakfast can be a real craving for many customers. You could offer a selected New Year’s Day brunch, or you might have special offers for the day to celebrate the start of the New Year. This could be in conjunction with the healthy ideas listed above or a stand-alone feature.

National Pie Day

January 23rd is officially National Pie Day. It comes at a perfect time, when the resolutions are waning and the cold weather leaves us craving hearty food. Celebrate with special offers on pies or a specially-created pie menu. For smaller establishments, these can be made in advance and stored for the special occasion. High-quality commercial refrigeration is a key concern, and many businesses rely on companies such as for a range of solutions. Good-quality equipment will support all of your January events.

National Spouse Day

Valentine’s Day is still some time away, but you can make the most of National Spouse Day on January 26th. Two-for-one offers or 50 per cent discounts are likely to prove especially popular for pairs!